The Christmas In July Festival enables brands & retailers to increase exposure of their gift products to a wide variety of media, for a fraction of the cost of hosting an individual press launch. By putting journalists first and making it easy for them to see hundreds of brands in one location, the dwell time is longer which supports more meaningful and memorable engagement. This is supported by the year-round Gift Guide Portal, where journalists can source content for their gift guides in one location, download images, request samples and search for cool, current and innovative products, tailored to the gift guides they're writing.